Brioni
About
brioni
Founded in Rome by visionary duo Nazareno Fonticoli, a Master Tailor, and his business partner Gaetano Savini, Brioni swiftly established a reputation as the go-to sartorial destination for the discerning Roman gentleman. Fonticoli and Savini’s partnership was a marriage of technical skill and creative entrepreneurship that would define Brioni’s heritage, and continues to drive the brand today.
the
brioni fit guide
Brioni's suits are crafted with meticulous attention to detail, ensuring each piece is a masterpiece of luxury, comfort, and style. Whether you prefer a traditional, relaxed, or contemporary fit, Brioni offers a range of models to suit different preferences and occasions.
Augusto
Used in several James Bond films, this model features a full cut and low button stance, later adjusted for more classic proportions.
Brunico
Part of Brioni's "Essential" collection, the Brunico suit is a classic choice for formal occasions, featuring a regular fit with a single-breasted design, notch lapels, and side vents.
Cesare
Offers a refined silhouette with a slightly structured shoulder, combining classic elegance with modern style. It is designed to provide a balanced look suitable for various formal occasions while ensuring comfort and a tailored appearance.
Chigi
A fashion-forward design with a higher button stance, narrower lapels, and a higher gorge and waist. It offers a contemporary and stylish look, ideal for modern tailoring.
Colosseo
Known for its relaxed fit with broader shoulders and a fuller cut through the chest and waist, providing a sophisticated silhouette with more room for movement.
Nomentano
An update from the Augusto, with a trimmer cut, higher button stance, and narrower shoulders.
Palatino
Is a classic, tailored silhouette characterized by a structured shoulder, a slim waist, and a slightly tapered trouser leg, offering a refined and modern appearance while maintaining traditional craftsmanship and luxury.
Pallavicini
Combines a trim fit with subtle, bespoke-like details, tailored for those seeking a modern twist on classic silhouettes
Parlamento
Features structured shoulders and a classic, regular fit that balances formality with comfort. Ideal for those who prefer a traditional, elegant look without compromising on comfort.
Piuma
Emphasizes lightness and ease of movement using lighter fabrics and construction techniques, perfect for warmer climates or for those preferring a less structured suit
Traiano
Is a more relaxed and contemporary cut, featuring a softer shoulder, a roomier chest, and a straight-leg trouser, designed for comfort and ease of movement while still embodying Brioni's signature elegance and quality.
how to tell if your brioni garment is
vintage or recent
Brioni's logo and label designs have evolved over the years, reflecting different eras of the brand's identity.
Mid-20th Century to 1980s
Initially, Brioni's labels often featured the brand name in a more traditional serif font, emphasizing its Roman heritage. The branding was more understated, with the focus on craftsmanship rather than the logo itself.
mid to late 20th century
In addition to the standard Brioni logos, some vintage Brioni garments have labels that include the phrase "Expressively for" followed by the name of a company or store. This indicates that the item was made as a special order or exclusive collection for a specific retailer or boutique. These labels are typically found on pieces from the mid to late 20th century and can be a sign of a unique or custom-tailored item, adding to its rarity and value.
1980s to Early 2000s
During the 1980s and 1990s, Brioni introduced a more modernized logo with a black and red color scheme. This design incorporated a stylized script that reflected the elegance and luxury of the brand. The term "Roman Style" was sometimes included, highlighting the brand’s Italian roots and its
2016
In 2016, under the creative direction of Justin O’Shea, Brioni underwent a significant rebranding. This included a temporary shift to a logo inspired by the Fraktur typeface, which gave the branding a gothic and bold look. This was part of an attempt to modernize the brand and appeal to a younger, more fashion-forward audience. However, this logo was short-lived and faced mixed reactions.
Current
After the brief experiment with the Fraktur logo, Brioni returned to a more classic and minimalist black and white logo. This current logo is clean, simple, and reflects the brand’s return to its roots, emphasizing timeless elegance and luxury without the need for elaborate design elements.
Celebrities
Brioni has a long history of creating custom garments for high-profile celebrities, such as Glen Powell and many others in the entertainment industry. These bespoke suits often feature unique labels with the phrase "Expressively for," followed by the celebrity's name or the commissioning store. This personalized branding underscores Brioni's dedication to exclusivity and craftsmanship, making it a preferred choice for distinguished individuals across various fields, not just in film but among global elites in general.