Augusto

Used in several James Bond films, this model features a full cut and low button stance, later adjusted for more classic proportions.

Brunico

Part of Brioni's "Essential" collection, the Brunico suit is a classic choice for formal occasions, featuring a regular fit with a single-breasted design, notch lapels, and side vents​.

Cesare

Offers a refined silhouette with a slightly structured shoulder, combining classic elegance with modern style. It is designed to provide a balanced look suitable for various formal occasions while ensuring comfort and a tailored appearance.

Chigi

A fashion-forward design with a higher button stance, narrower lapels, and a higher gorge and waist. It offers a contemporary and stylish look, ideal for modern tailoring​.

Colosseo

Known for its relaxed fit with broader shoulders and a fuller cut through the chest and waist, providing a sophisticated silhouette with more room for movement​.

Nomentano

An update from the Augusto, with a trimmer cut, higher button stance, and narrower shoulders.

Palatino

Is a classic, tailored silhouette characterized by a structured shoulder, a slim waist, and a slightly tapered trouser leg, offering a refined and modern appearance while maintaining traditional craftsmanship and luxury.

Pallavicini

Combines a trim fit with subtle, bespoke-like details, tailored for those seeking a modern twist on classic silhouettes​

Parlamento

Features structured shoulders and a classic, regular fit that balances formality with comfort. Ideal for those who prefer a traditional, elegant look without compromising on comfort​.

Piuma

Emphasizes lightness and ease of movement using lighter fabrics and construction techniques, perfect for warmer climates or for those preferring a less structured suit

Traiano

Is a more relaxed and contemporary cut, featuring a softer shoulder, a roomier chest, and a straight-leg trouser, designed for comfort and ease of movement while still embodying Brioni's signature elegance and quality.

Mid-20th Century to 1980s

Initially, Brioni's labels often featured the brand name in a more traditional serif font, emphasizing its Roman heritage. The branding was more understated, with the focus on craftsmanship rather than the logo itself.

mid to late 20th century

In addition to the standard Brioni logos, some vintage Brioni garments have labels that include the phrase "Expressively for" followed by the name of a company or store. This indicates that the item was made as a special order or exclusive collection for a specific retailer or boutique. These labels are typically found on pieces from the mid to late 20th century and can be a sign of a unique or custom-tailored item, adding to its rarity and value.

1980s to Early 2000s

During the 1980s and 1990s, Brioni introduced a more modernized logo with a black and red color scheme. This design incorporated a stylized script that reflected the elegance and luxury of the brand. The term "Roman Style" was sometimes included, highlighting the brand’s Italian roots and its

2016

In 2016, under the creative direction of Justin O’Shea, Brioni underwent a significant rebranding. This included a temporary shift to a logo inspired by the Fraktur typeface, which gave the branding a gothic and bold look. This was part of an attempt to modernize the brand and appeal to a younger, more fashion-forward audience. However, this logo was short-lived and faced mixed reactions.

Current

After the brief experiment with the Fraktur logo, Brioni returned to a more classic and minimalist black and white logo. This current logo is clean, simple, and reflects the brand’s return to its roots, emphasizing timeless elegance and luxury without the need for elaborate design elements.

Celebrities

Brioni has a long history of creating custom garments for high-profile celebrities, such as Glen Powell and many others in the entertainment industry. These bespoke suits often feature unique labels with the phrase "Expressively for," followed by the celebrity's name or the commissioning store. This personalized branding underscores Brioni's dedication to exclusivity and craftsmanship, making it a preferred choice for distinguished individuals across various fields, not just in film but among global elites in general.