1952: The First Men’s Fashion Show

Then came a moment that changed the industry: the world’s first men’s runway show.

1952, Palazzo Pitti in Florence.

Before that, men’s tailoring was always private. You went to your tailor, got fitted, picked your cloth, and that was it. But Savini had a different idea. What if tailoring was theatrical? Aspirational? What if it was something you wanted to be part of?

The models walked out wearing Brioni suits in front of a crowd of buyers and journalists. It was bold. And it worked. Brioni became not just a tailor—but a name.